You’re going to listen to what I have to say, and you’re going to take notes. You’ll notice that I’m not handing out CDs or DVDs to you or showing you a PowerPoint presentation. Christina sensed there was more to him than met the eye.įirst of all, he said, I know some of you have probably heard that I’m one of the ‘old school’ teachers out there. As he paced back and forth, there was a sharpness to his gaze as he looked out at the students. He was a little gnome of a man, with white hair going off into several directions, and there was a kind of manic energy about him. Professor Krenker stood in front of the class and Christina had to smile. More than anything, she was determined to be a success. She was passionate about selling art not only because she wanted to help artists get their work known, but she also wanted people to have beautiful paintings in their homes. She didn’t care who she learned from, just as long as she learned what she needed to know. Christina just wanted to learn whatever there was to learn about sales so she could begin an art business and sell art done by local artists, and that was all there was to it. Some called him hopelessly old-fashioned because he believed too strongly in the customer and insisted that people sell from the heart as opposed to doing whatever it took to make the sale. Some said that he was too modern because he didn’t believe in using tricks, even dirty ones, to get the job done. Naturally, there were other sales schools that didn’t approve of Professor Krenker. And with that, the old professor accepted her into his school. Yes, sir, she said emphatically to which the professor responded, Christina, I hear passion in your voice and a willingness to learn new things. I’m looking for students who want to be taught, Miss Richards. I’m looking for students who are going to listen to what I have to say and aren’t going to argue with me. When she’d spoken to him on the phone, his gruff voice had come through the line loud and clear: I’m looking for students who want to learn, Miss Richards. Professor Krenker was known as one of the foremost authorities on business, and he was very selective in the kinds of students that he accepted. Ever since the first grade she dreamed of having her own business selling art. She knew she was going to be a success in business. It was strong and solid, made of old-fashioned red brick that looked like it had weathered many a storm. Standing outside the Krenker Business School of Practical Sales Advice, Christina Richards stood there, taking in the building. When Terri speaks hearts are opened.” -Forrest Willett, #1-bestselling author of Baseballs Don’t Bounce Read more “It is, simply stated, the best book on entrepreneurship that I have ever read.
It’s priceless for those who want to transform their business as a Heart-repreneur®.” -Dr. “This brilliant must-read book provides the keys to the new era. Times have changed and to generate sales, you must, too! What you’re about to read might buck the trend, but it sure works! Find out for yourself.
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There, she learns to say goodbye to the hard sell and opens her eyes and ears to selling without selling.Įntrepreneurs, solo-preneurs, small-business owners, sales executives, managers, and sales people need this highly effective yet simple story to show them how to create more sales while giving up the sales “tricks” that won’t work with today’s savvy buyers. In the Krenker Business School of Practical Sales Advice, she learns that while sales methods have changed, good sales tactics have not. It instantly engages anyone who sells with the story of a young business student named Christina and her struggle to learn a way to sell with ease. Sell without Selling is a delightful fable that tackles the issue many salespeople face daily-in their hearts they hate to sell. “Her colorful and descriptive narrative lays out one of the classic truths of sales: Sell yourself sincerely before trying to sell anything else” (The Home-Based CEO).
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